Our story
Relationships that cross borders.
A China–Thailand perspective, built over generations.
Who are we?
Strategy613 established
Joe Horn-Phathanothai founded Strategy613 in 2000. The company provides blue-chip corporates with strategic advice relating to their cross-border investments, with a particular focus on Thailand and China. Joe and his mother, Sirin Phathanothai, have maintained close relationships with decision-makers and leaders in both countries over several decades. On the back of this special relationship, Strategy613 has been able to deliver unique insight and tailor-made solutions to its clients. Our experienced team and boutique approach ensures that each client has our fullest attention at all times during the transaction, and even after completion.
A shared history.
A forward perspective.
The relationship between Strategy613's founder Joe Horn-Phathanothai, and the leaders of China and Thailand spans three generations. In the 1950's Joe's grandfather, Sang Phathanothai, was a close personal advisor to the Thai Prime Minister Field Marshal Pibulsongkram.
At the height of the Cold War, he advised the Prime Minister to initiate secret links with the very top level of Chinese leadership (Thailand was at the time under the protective umbrella of the United States). As a token of good intention, he sent two of his children to China to be brought up by the Chinese Premier Zhou Enlai. Joe's mother, Sirin Phathanothai, was raised by the Premier for 13 years, until the Cultural Revolution.
For over 40 years, Sirin has acted as a bridge between the political and business leader of China and Thailand, as well as those of Europe, the US, and the Middle East. She has successfully paved the way for many high-level state visits, and introduced many foreign banks and corporates to China since the late 1970's. In 2000 Joe Horn-Phathanothai founded Strategy613. He has continued and expanded this special relationship.
Close to the decisions that matter.
Many of our clients do not decide on day one what type of expansion they wish to undertake when entering China or Thailand. Should one acquire a competitor or a supplier? Should one partner with a local firm? Should one build out a branch network? Should one go national, or just focus on a region? Which product mix is best suited for the local market? At Strategy613 we can help guide you in making these decisions, and then follow through to helping you implement your preferred strategy. We have extensive knowledge and experience in dealing with the financial and operational requirements associated with transactions in Asia. As an exclusive advisory firm, we provide a fully customised solution to each of our clients.
